The global augmented reality in automotive market is set to gain traction from the increasing evolution of the sector. Hence, companies are nowadays trying to develop self-driving and semi-autonomous vehicles. The Institute of Electrical and Electronics Engineers (IEEE), for instance, declared that around 75% of the cars running on roads will be autonomous by 2040. This information is given by Fortune Business Insights™ in a report, titled, “Augmented Reality in Automotive Market, 2021-2028.” As per the report, the augmented reality in automotive market size was USD 3,971.5 million in 2020. It is projected to grow from USD 4,508.5 million in 2021 to USD 14,437.2 million in 2028 at a CAGR of 18.1% in the forecast period.
A list of renowned augmented reality in automotive vendors present in the global market:
- Continental AG (Germany)
- Volkswagen AG (Germany)
- Daimler AG (Germany)
- BMW Group (Germany)
- Panasonic Corporation (Japan)
- Visteon Corporation (U.S.)
- Hyundai Motor Company (South Korea)
- Jaguar Cars (England)
- WayRay (Switzerland)
- Audi AG (Germany)
Report Coverage-
The report provides an authentic assessment of several customers’ journeys associated with the market for augmented reality in automotive, regions, and segments. Besides, it delivers customer impressions about distribution channels. The business intelligence and consultation solutions would aid interested stakeholders to refine customer experience maps developed as per their requirements. They can transform customer engagement with their in-house brands.
Drivers & Restraints-
Increasing Usage of AR-based ADAS in Connected Vehicles to Boost
Growth
The
transportation sector is experiencing a high demand for connected vehicles because
of the evolution of state-of-the-art communication technology. Companies
nowadays are also equipping these vehicles with augmented reality-based
Advanced Driver Assistance System (ADAS) that can provide vital guidance
information by visualizing and calculating. At the same time, the AR
HUD display can help in offering drivers their field of vision for improving
safety features. Manufacturers of augmented
reality in automotive are also launching new generation connected
vehicles catering to the high demand. However, issues associated with
cybersecurity may hamper the augmented
reality in automotive market growth in the upcoming years.
Read a Detailed Summary of This Report: https://www.fortunebusinessinsights.com/augmented-reality-ar-in-automotive-market-105593
COVID-19 Pandemic: Shutdown of Production
Facilities May Hamper Growth
The
outbreak of the COVID-19 pandemic has taken a huge toll on the global economy.
Many automotive manufacturing companies have shut down their production facilities
because of reduced workforce and disturbance in supply chains. We are delivering
authentic market research reports that would help you to adopt several
strategies and regain business confidence in the augmented
reality in automotive industry.
Regional Insights-
Asia Pacific Stood at USD 1,525.1 Million in 2020: Fortune Business Insights™
Geographically,
North America procured USD 1,525.1
million in terms of revenue in 2020 and remained in the dominant position. This
growth is attributable to the rising sales of passenger vehicles and the
presence of reputed companies providing augmented reality in automotive in the
region. The Edison
Electric Institute (eei.org), for instance, stated that sales of electric
vehicles reached 81% in 2018 compared to 2017 in the U.S. alone. In Asia
Pacific, on the other hand, the surging investments by private and government
agencies in the development of start-up companies providing augmented
reality in automotive would aid growth.
Competitive Landscape-
Key Players Focus on Launching Innovative Solutions to Gain Competitive
Edge
The market for
augmented reality in automotive contains various companies that are presently
striving to gain a competitive edge by introducing cutting-edge solutions.
Besides, the entry of start-up firms in various parts of the world is expected
to take the market to a whole new level in the next few years. Below is one of
the latest industry developments:
·
March
2021: Audi included
an augmented reality head-up display (HUD) in its latest Q4 e-tron model. It is
an all-electric vehicle that was revealed at the 2019 Geneva International
Motor Show as a concept.
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