Wednesday, May 12, 2021

Immune Health Supplements Market: Ancient Nutrition Unveils SBO Probiotics in Four Variants to Satiate High Consumer Demand, reports Fortune Business Insights™

The global immune health supplements market is set to gain momentum from the rising awareness of clean label products infused with minimally processed and natural ingredients. In May 2020, for instance, Ancient Nutrition introduced a new range of SBO Probiotics including Men’s, Women’s, Gut Restore, and Ultimate. These were developed by blending an organic fermented blend of superfoods and strain-diverse soil-based organisms (SBO) probiotics. This information is published by Fortune Business Insights™ in a new report, titled, “Immune Health Supplements Market, 2021-2028.” As per the report, the immune health supplements market size was USD 18.22 billion in 2020 and is projected to reach USD 31.50 billion by 2028, exhibiting a CAGR of 6.6% during the forecast period.

A List of Prominent Immune Health Supplement Vendors Present in This Market:

  • Herbalife Nutrition (California, United States)
  • Nutramax Laboratories (Maryland, United States)
  • BioGaia (Stockholm, Sweden)
  • Blackmores Limited (New South Wales, Australia)
  • Glanbia, Plc (Kilkenny, Ireland)
  • Royal DSM (Heerlen, Netherlands)
  • Alticor Inc. (Amway) (Michigan, United States)
  • USANA Health Sciences (Utah, United States)
  • Bayer AG (Leverkusen, Germany)
  • NOW Foods (Illinois, United States)
  • Pfizer (New York, United States)
  • Other Players

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Our research report aims to estimate the future growth potential and size of the immune health supplements industry. It covers factors inducing growth, such as industry-specific challenges, opportunities, restraints, and drivers. The report also involves various secondary sources, databases, and directories, such as the U.S. FDA, Health & Safety Council of North America (SEHSC), Bloomberg, and others.


Increasing Interest in Health and Fitness to Augment Growth

Millions of customers across the globe are seeking immune health supplements infused with probiotics, herbal extracts, and vitamins to maintain good health. This is majorly occurring because of the increasing interest in health and fitness. Doctors nowadays are creating higher awareness regarding the importance of the immune system in fighting various chronic ailments.

Numerous government and private organizations are also providing funds to conduct R&D activities. Embria Health Sciences, for instance, has provided funds for conducting a large number of research studies revolving around EpiCore. However, if combined with other medicines or taken before surgeries, these supplements can cause adverse effects. It may hinder the immune health supplements market growth in the near future.

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Demand Soars amid COVID-19 Pandemic to Prevent Transmission Worldwide

The COVID-19 pandemic has surged the demand for immune health supplements as people are consuming these products to prevent the transmission of coronavirus across the globe. Hence, several manufacturers are trying to develop new products to keep up with the high demand. In March 2021, for instance, Growrich Manufacturing introduced its virgin coconut oil (VCO) capsules owing to the high demand for immunity boosters to reduce COVID-19 infections. We are providing detailed reports to help you find the best growth strategy.


Rising Awareness about Self-wellness and Health to Help North America Dominate

Regionally, North America earned USD 6.58 billion in 2020 in terms of revenue. It is anticipated to remain at the forefront in the near future because of the rising awareness among people regarding health and self-wellness. At the same time, the surging prevalence of lifestyle diseases, such as diabetes and obesity would propel regional growth.

Asia Pacific, on the other hand, is likely to remain in the second position on account of rapid urbanization that is further making people incline rapidly towards immunity health supplements. Additionally, the rising changes in lifestyle and increasing health consciousness among the populace would aid growth in this region. At present, the COVID-19 pandemic has created high demand for immune health supplements containing elderberry, zinc, vitamin C, and D in this region.


Key Players Aim to Gain Competitive Edge by Developing Novel Supplements

The market is consolidated with the presence of a few companies that are mainly focusing on scientific research activities to create unique immune health supplements for gaining more consumers. Some of the others are participating in mergers and acquisitions to strengthen their product portfolios. Below is one of the latest industry developments:

  • March 2020: Swisse introduced its products in the Indian market. The company would offer premium-quality products to its Indian consumers. It has adopted the digital strategy in the country and its main focus is on the millennial population, under the age of 35.

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Monday, May 10, 2021

Business Process Management Market: SS&C Technologies Completion of Advancement of AWD to Prove Beneficial for Clients, says Fortune Business Insights™

The global business process management (BPM) market size is anticipated to gain traction from the emergence of cloud-based business applications. They aid in achieving better availability as per the subscriber’s choice, are cost-effective, and provide more efficiency. This information is given by Fortune Business Insights™ in a recent report titled, “Business Process Management Market, 2021-2028.” The report further mentions that the market stood at USD 10.64 billion in 2020 and is projected to reach USD 26.18 billion by 2028, exhibiting a CAGR of 12.0% during the forecast period.

A List of Renowned BPM Service Providers Present in The Global Market:

  • Appian Corporation (Virginia, United States)
  • IBM Corporation (New York, United States)
  • Kissflow (Chennai, India)
  • Laserfiche (California, United States)
  • Pegasystems, Inc. (Massachusetts, United States)
  • BP Logix, Inc. (California, United States)
  • Fujitsu Ltd. (Tokyo, Japan)
  • Opentext, Inc. (Waterloo, Canada)
  • Infosys Ltd. (Bengaluru, India)
  • SourceCode Technology Holdings, Inc. (Washington, United States)
  • Nintex Platform (Washington, United States)
  • Oracle Corporation (Texas, United States)
  • ProcessMaker. (North Carolina, United States)
  • Quick Base (Massachusetts, United States)
  • Red Hat, Inc. (North Carolina, United States)

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This Report Answers the Following Questions:

  • What are the business process management software market trends, growth drivers, and barriers?
  • How many companies are expected to generate high share in the market?
  • Which region is likely to dominate in terms of revenue during the forecast period?
  • What are the segments that this market consists of?
  • What are the major opportunities and challenges that this market may come across in the near future?


High Utilization of AI-equipped BPM Solutions to Boost Growth

In today’s technology-driven world, the introduction to artificial intelligence (AI) is supporting the creation of intelligent business process management systems across several reputed organizations. It is done by integrating AI with BPM software solutions and cloud capabilities. BPM platforms are, therefore, evolving persistently. Owing to this, it is further embedding numerous enriched processes, such as the internet of things (IoT), business activity monitoring, cloud capabilities, message-oriented middleware, and others. In the banking sector, for instance, BPM solutions equipped with AI are used the most in order to simplify processes, namely, report generation, document generation, contract management, and sales analysis.

However, lack of awareness regarding the availability of such advanced solutions may obstruct the global business process management market growth.


Market Exhibited a Growth Rate of 11.2% in 2020 amid COVID-19; Increasing Adoption of Digital Solutions Propels Demand

According to a survey by Accenture Technology in 2020, 76% of the companies and executives believe a need to reorganize the technology and business processes that bring people and technology in a human-centric manner. The companies proactively focus on adopting advanced digital technologies to optimize their business processes and provide a superior customer experience. This is expected to benefit the growth of the market in the longer run. In 2020, based on the digital transformation solutions adopted by the enterprises, the market exhibited a growth rate of 11.2% and is projected to showcase exponential growth in the forthcoming years.

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Availability of IT-BPM Outsourcing Services to Favor Growth in Asia Pacific

Geographically, the market is grouped into the Middle East and Africa, Europe, North America, Asia Pacific, and Latin America. Amongst these, North America held USD 6.38 billion business process management market share in 2020. It is set to grow exponentially throughout the forecast period backed by the availability of highly advanced technologies to smoothen operations. Asia Pacific, on the other hand, is expected to grow at a fast pace because of the presence of numerous IT-BPM outsourcing services in India. In the Middle East & Africa, reputed companies are involved in mergers and acquisitions, which, in turn, is driving growth.


Key Players Aim to Strengthen Position by Launching Advanced Products

The market consists of a large number of big, medium, and small organizations that are either engaging in the strategy of acquisitions or are introducing upgraded versions of their products to cater to the ever-increasing needs of their consumer bases. Below is one of the most recent industry developments:

  • March 2019: SS&C Technologies, Inc. declared that it successfully completed the advancement of AWD, its business process management platform. It helps in automating processes, namely, adjusting claims natively, onboarding clients, and processing loans by integrating with robotic process automation (RPA) solutions.

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Thursday, May 6, 2021

Skin Care Market to Reach $200.25 Billion by 2026 Driven by the Increasing Investment in Product R&D, says Fortune Business Insights™

The global skin care market size is projected to reach USD 200.25 billion by 2026. The high investments in the development of skin care products with organic and safe ingredients will emerge in favor of market growth. According to a report published by Fortune Business Insights™, titled, “Skin Care Market Size, Share & Industry Analysis, By Products (Creams, Lotions, Powders, Sprays, and Others), Packaging Type (Tube, Bottle, Jar, and Others), Gender (Men and Women), Distribution Channel (Cosmetic Stores, Supermarkets/Hypermarkets, Online Channels, and Others), and Regional Forecast, 2019 – 2026,” the market was worth USD 133.90 billion in 2018 and will exhibit a CAGR of 5.24% during the forecast period, 2019-2026.

A List of Renowned Producers of Skin Care Products Profiled in This Report:

  • L’Oréal Professional
  • Unilever
  • Procter & Gamble
  • Estée Lauder Inc.
  • Beiersdorf AG
  • Shiseido Co., Ltd.
  • Coty Inc.
  • Natura & Co.
  • Kao Corporation
  • Johnson & Johnson Services, Inc.
  • Avon Products Inc.

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Increasing Number of Company Mergers Will Aid Growth

The report encompasses several factors that have contributed to the growth of the market in recent years. Among all factors, the increasing number of company mergers and collaborations have made a huge impact on the growth of the market. In January 2020, Procter & Gamble announced that it has acquired Billie Inc. The company possess an extensive range of women’s body care products. This acquisition is expected to strengthen the company’s product range. This acquisition will not only help the company grow, but will have a direct impact on the growth of the market in the coming years. The report highlights a few of the other factors that have influenced the growth of the market.

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Asia Pacific to Hold Highest Market Share; Increasing Company Collaborations Will Aid Growth

The report analyses the ongoing skin care market trends across North America, Europe, Asia Pacific, and the Rest of the World. Among these regions, the market in Asia Pacific will hold the highest skin care market share driven by the increasing number of company collaborations and mergers in several countries across the world. The market in North America is projected to witness considerable growth in the coming years, owing to the presence of several well-established companies. As of 2018, the market in North America was worth USD 25.82 billion in 2018 and this value is projected to increase further in the coming years.


Presence of Several Large Scale Companies Has Made the Market Fragmented

The skin care product market is fragmented in nature. The high demand for these products has attracted start-ups and encouraged large scale companies to invest more in the development of organic products. The presence of several large scale companies as well as local vendors will emerge in favor of the growth of the market in the coming years.


  • December 2019: e’quipe, LTD., a subsidiary of Kao Corporation, announced the launch of a new skin care product. The company introduced ‘athletia,’ a brand that will include ‘tune & charge,’ the ‘active & go’ the ‘breathe & sleep’ range.

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Wednesday, May 5, 2021

Robotic Process Automation Market to Reach USD 7.64 Billion in 2028; Rising Number of COVID-19 Cases Worldwide to Bolster Growth: Fortune Business Insights™

The global robotic process automation (RPA) market is set to gain impetus from the rising number of COVID-19 cases requiring more registration and testing. According to the ‘Annals of Internal Medicine 2020’ report, 32% of healthcare providers spent more on state-of-the-art solutions to manage their costs and administrative services in the U.S. This information is published by Fortune Business Insights™ in a new report, titled, “Robotic Process Automation Market, 2021-2028.” The report further states that the robotic process automation market size is projected to grow from USD 1.61 billion in 2021 to USD 7.64 billion in 2028 at a CAGR of 25.0% in the forecast period. It stood at USD 1.29 billion in 2020.

A List of Renowned Robotic Process Automation Providers Operating in This Market:

  • Automation Anywhere (California, United States)
  • Blue Prism PLC (Warrington, United Kingdom)
  • IPsoft Inc. (New York, United States)
  • Kofax, Inc. (California, United States)
  • Nice Systems Ltd. (Ra'anana, Israel)
  • NTT Advanced Technology Corporation (Kanagawa, Japan)
  • Pegasystems, Inc. (Massachusetts, United States)
  • Redwood Software (Houten, Netherlands)
  • Uipath SRL (New York, United States)
  • OnviSource, Inc. (Texas, United States)
  • EdgeVerve Systems Limited (Karnataka, India)
  • HelpSystems (Minnesota, United States)
  • FPT software (Hanoi, Vietnam)
  • Xerox Corporation (Connecticut, United States)
  • Daythree Business Services Sdn Bhd (Selangor, Malaysia)
  • Kryon Systems (New York, United States)
  • Softomotive (London)
  • Genpact Ltd (New York, United States)
  • AntWorks (Singapore)
  • KPMG (Amstelveen, Netherlands)

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Report Coverage-

The research report provides a complete analysis of existing organizations that can affect the outlook throughout the forthcoming years in both positive and negative ways. At the same time, it delivers an in-depth assessment by highlighting data on numerous aspects that may contain drivers, challenges, dynamics, trends, hindrances, and opportunities. It also offers the size of the robotic process automation industry from a global perspective by determining historical data.

Drivers & Restraints-

Rising Incorporation of Artificial Intelligence and Cognitive Technologies to Boost Growth

Organizations nowadays are demanding for robotic process automation solutions as they can operate business functionalities from end-to-end and handle complicated unstructured information. Many companies are blending cognitive technologies and artificial intelligence with these software solutions to expand horizons of business process automation. These factors are expected to propel the robotic process automation market growth in the near future. However, the installment of thousands of bots, training programs for existing employees, hiring of new professionals, and setting up novel infrastructure require huge investments, which may hinder growth.

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COVID-19 Pandemic-

COVID-19 Pandemic: Urgent Need to Adopt Digital Solutions for Automation will Aid Growth

The outbreak of the COVID-19 pandemic has compelled companies to shut down their branches and physical stores. Hence, they are relying more on digital solutions to automate front-end and back-end processes. The demand for advanced software is surging rapidly as more firms are looking for transforming their engagements with stakeholders, customers, suppliers, and employees. Our reports will help you choose the right strategy to overcome various challenges in the market for robotic process automation.

Regional Insights-

Government Initiatives to Implement Automation Solutions will Favor Growth in North America

Geographically, North America earned USD 471.3 million in terms of revenue in 2020. This growth is attributable to the rising adoption of process management and automation solutions by small, and medium, and large enterprises. The government of the U.S. is also taking various initiatives to implement automation solutions for improving the work processes of numerous companies. On the other hand, Asia Pacific would exhibit the fastest growth because of the increasing adoption of Industry 4.0. Japan and China are anticipated to lead throughout the forthcoming years, while India is set to go through a rapid digital transformation.

Competitive Landscape-

Key Players Focus on Introducing New Automation Solutions to Intensify Competition

The global market houses several prominent companies that are currently aiming to conduct research and development activities to introduce unique RPA solutions. The COVID-19 pandemic has also compelled numerous companies to help the healthcare sector manage their testing operations smoothly. Below are the two latest industry developments:

  • April 2020: Automation Anywhere launched intelligent automation solutions to help enterprises, healthcare agencies, and governments to deploy business and remote working continuity programs to tackle the challenges faced owing to the COVID-19 pandemic.
  • October 2019: Automation Anywhere introduced the world’s first cloud-native, web-based Digital Workforce platform named Automation Anywhere Enterprise A2019. It can lower infrastructure barriers and costs to adopt robotic process automation.

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Thursday, April 29, 2021

U.K. Orthodontics Market to Register 18.4% CAGR till 2027; Increasing Number of Orthodontic Procedures in the U.K. to Stoke Market Growth: Fortune Business Insights™

The U.K.orthodontics market size is projected to reach USD 370.3 million by 2027, exhibiting a CAGR of 18.4% during the forecast period. Fortune Business Insights™ shares this information in its report, titled “U.K. Orthodontics Market, 2020-2027”. As per the report, the value of the market stood at USD 148.7 million in 2019.

According to a study published in the World Health Organization (WHO), dental treatment merely contributes more than 5% of the total health expenditure in the developed nations. Additionally, most of the developing countries do not consider oral health in their basic essential health coverage. However, the condition of dental care is not as substandard in some countries. For instance, the National Health Service (NHS), a public healthcare system in the UK, provides orthodontic services for patients up to 18 years of age without any fees.

A List of Key Player Covered in this Report:

  • Institut Straumann AG (Basel, Switzerland)
  • Dentsply Sirona (Pennsylvania, United States)
  • 3M (Minnesota, United States)
  • Align Technology, Inc. (San Jose, United States)
  • Henry Schein, Inc. (New York, United States)
  • Ormco Corporation (California, United States)
  • TP Orthodontics, Inc. (Indiana, United States)
  • DB Orthodontics (Silsden, United Kingdom)

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The report provides a detailed analysis of the key market aspects, namely, the dominant companies, end-users, and leading product types. Apart from this, the report contains tangible insights into the current & upcoming market trends and highlights prominent industry developments. In addition to these factors, the report supplies a holistic understanding of the main drivers, restraints, and segments that are contributing to the growth of the market.


Dentsply Sirona Introduces New Generation of CAD/CAM Software with Oracheck 5.0

In October 2019, Dentsply Sirona announced the launch of its new generation of CAD/CAM software with OraCheck 5.0 in the market. With the help of this device, the company will be able to offer patient monitoring before, during, and after treatment. In addition, the updated software will now offer digitally feasible treatment options, especially for orthodontics and implant dentistry. The acquisition of OraCheck coupled with the aforementioned updates will enable Dentsply to provide dentists with a valuable tool for patient analysis.


Rising Prevalence of Malocclusions and Other Dental Disorders to Propel Growth

Increasing cases of orthodontic procedures owing to a large population of the country suffering from malocclusions and other dental disorders are projected to drive the U.K. orthodontics market growth. For instance, according to the World Health Organization (WHO), malocclusions are growing to become the third most prevalent oral health problem followed by dental caries and periodontal diseases. In addition, the dental companies in the country are actively investing in the research and development of innovative, less painful products. This will further boost the demand for orthodontics during the forecast period. However, the high cost associated with the malocclusion treatment coupled with adverse effects, such as discoloration or breakage of teeth due to its prolonged use, is predicted to restrain the market growth.

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Acquiring Tech-savvy Enterprises to Aid Key Players Strengthen their Presence

Leading players operating in the U.K. orthodontics market are embarking on inorganic strategies, such as the acquisition of technology-oriented companies, in order to strengthen their foothold in the market. For instance, in July 2020, Institut Straumann AG signed a partnership agreement with DrSmile, a leading provider of orthodontic treatment solutions in Europe. This will help the company strengthen its position in the European market.


  • In January 2021, Dentsply Sirona announced the acquisition of Byte, a manufacturer of clear aligners in the U.K., in order to expand its product offerings as well as solidify its position in the orthodontics market.
  • In April 2020, Align Technology, Inc. signed an acquisition agreement with exocad Global Holdings GmbH, a CAD/CAM software developer based in Germany. This will help the former company launch cutting-edge orthodontic products in the market.

Tuesday, April 27, 2021

Video Conferencing Market to Hit USD 10.92 Billion by 2027; Penetration of Internet Globally to Influence Growth, states Fortune Business Insights™

The global video conferencing market size is expected to reach USD 10.92 billion by 2027, exhibiting a CAGR of 9.7% during the forecast period. The increasing globalization and high demand for internet connection are factors expected to boost the market growth, states Fortune Business Insights, in a report, titled, “Video Conferencing Market Size, Share & Industry Analysis, By Component (Solution and Services), By Conference Type (Telepresence, Integrated, Desktop, and Service-based Video Conferencing System), By Deployment (Cloud, On-premises), By Enterprises Size (Small and Medium Enterprises (SMEs), Large Enterprises), By Application (Small Rooms, Huddle Rooms, Middle Rooms, and Large Rooms), and Regional Forecast, 2020-2027.” The market size stood at USD 5.32 billion in 2019.


  • Cisco Systems, Inc. (California, United States)
  •  Verizon Communications Inc. (New York, United States)
  • Polycom Inc. (Plantronics, Inc.) (California, United States)
  • Alphabet Inc. (Google LLC) (California, United States)
  • Adobe Systems (California, United States)
  • Microsoft Corporation (New Mexico, United States)
  • Vidyo Inc. (New Jersey, United States)
  • Zoom Video Communication Inc. (California, United States)
  • Logitech International S.A. (Lausanne, Switzerland)
  • Panasonic Corporation (Osaka, Japan)
  • ZTE Corporation (Shenzhen, China)
  • Fuze Inc. (Massachusetts, United States)
  • Huawei Technologies Co. Ltd. (Shenzhen, China)
  • Avaya Inc. (California, United States)
  • Facebook, Inc. (California, United States)
  • Lifesize Inc. (Texas, United States)
  • StarLeaf (Watford, United Kingdom)
  • Premiere Global Services, Inc. (PGi) (Georgia, United States)
  • ezTalks Technology Co., Ltd. (Wan Chai, Hong Kong)
  • Bharti Airtel Limited (New Delhi, India)
  • Reliance Jio Infocomm Limited (Mumbai, India)

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Rising Acceptance of Cloud-based Solutions to Amplify Growth

The growing adoption of cloud-based video conferencing solutions in s government, IT and telecom, education, and other sectors will aid the expansion of the market. The rising demand for such solutions to improve business productivity, diminish maintenance costs, and accelerate processes will enable speedy expansion of the market. Furthermore, the introduction of cloud-based video solutions by major companies is expected to foster the healthy growth of the market.

For instance, in June 2020, Yealink Network Tech, a communication equipment manufacturer announced the launch of a cloud-based video solution “Yealink Meeting.” In addition, the growing demand for video conferencing solutions in the banking and finance sector owing to its secured communication connection between clients and coworkers, thus boosting operational efficiency. This factor is expected to augur well for the market.

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Escalated Need for Video Solutions to Aid Development amid Coronavirus

The coronavirus crisis has led to cancellations of different corporate events, including international seminars, trade shows, product launches, and others. This has urged corporate organizations to adopt video conferencing solutions such as Zoom, Teams, google meets to host such events, which has proven to be advantageous for the market. As per an article published by CNBC, in 2020, Zoom added 2.22 million monthly active users. Moreover, Zoom shares were up 40% in February, the best month since the company went public in April.

Besides, the growing utilization of video conferencing in government and law enforcement agencies will intensify the market demand in the time of the pandemic. For instance, in April 2020, the Supreme Court of India has issued a notice to the regional courts to conduct their judgments via video conferencing.


Presence of Prominent Companies to Aid Growth in North America

The market in North America is expected to lead the global market during the forecast period owing to the existing key players in the region such as Zoom Video Communications, Inc., Microsoft Corporation, and others the across US and Canada. The market in Asia Pacific is predicted to witness a high growth rate during the forecast period owing to the growing demand for video collaboration solutions in various sectors. The increasing product launches will bolster the healthy growth of the market in the region.

For instance, in June 2020, AVer Information Inc. announced the launch of a certified video collaboration solution for Microsoft Teams meeting devices in collaboration with Microsoft Corporation. This collaboration will expedite simple, fast, and cost-efficient Teams meeting product offerings for large and medium enterprises.


  • July 2020: Reliance Industries Limited introduced a cost-effective video conferencing solution – “JioMeet” as a rival to the Zoom app. JioMeet supports HD video and audio call quality with more than 100 participants and offers various features such as meeting schedules, screen sharing, and others.

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Monday, April 26, 2021

Sports Drink Market to Reach USD 32.61 Billion by 2026; Launch of Gatorade by BOLT24 to Spur New Sales Opportunities: Fortune Business Insights™

The global sports drink market size is predicted to reach USD 32.61 billion by 2026, exhibiting a CAGR of 4.2% during the forecast period. The growing number of health-conscious consumers around the world will consequently aid the sports drinks market growth in the forthcoming years. This information is given by Fortune Business Insights, in a report, titled, “Sports Drink Market Size, Share & Industry Analysis, By Type (Isotonic, Hypotonic, and Hypertonic), Brand (Gatorade, Powerade, and Others), Packaging Type (Metal, PET/Plastic, and Glass), Distribution Channel (Supermarket/Hypermarket and Online Channel), and Regional Forecasts, 2019 – 2026.” As per the report, the sports drink market stood at USD 23.54 billion in 2018.

Furthermore, the growing number of athletes and sports persons will also encourage the growth of the market in the forthcoming years. According to the National Collegiate Athletic Association (NCAA), the number of NCAA athletes stretched high. In 2017-18 approximately 494,992 students participated in NCAA championship sports, which was an increase of more than 3,000 since 2016-17. Furthermore, the growing focus of males and females towards sports activities will have a positive impact on the sports drink market revenue. For instance, the number of men’s teams nationwide increased by 62 from the past years, while women’s teams increased by 64. Women’s teams have outnumbered men’s teams since 1996-97.

Some of the Major Companies Operating in the Global Sports Drink Market Include:

  • PepsiCo
  • The Coca-Cola Company
  • BA Sports Nutrition
  • AJE group
  • Britvic PLC.
  • MyDrink Beverages
  • Kraft Heinz Company
  • Nestle SA
  • GlaxoSmithKline plc.
  • Abbott Nutrition co.
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Inclination towards Healthy Lifestyle to Encourage Market Expansion

The increasing inclination of the millennial population towards physical and fitness-related activities will aid the expansion of the market in the foreseeable future. The surge in the buying power of people and the willingness to pay for healthier alternatives will fuel demand for sports beverages. Furthermore, increasing awareness regarding the benefits of sports beverages such as minimizes the risk of dehydration, replaces sweat, and maintains the balance of electrolytes in the body.  The focus of manufacturers to launch organic drinks with different flavors will further enhance the sports drink market growth.

For instance, Powerade expanded its product portfolio with two new zero-sugar innovations that offer functional hydration solutions and packaging designs. A POWERADE ULTRA product includes branched-chain amino acids (BCAAs), creatine, vitamins B3, B6 and B12, and +50% more ION4 electrolytes compared to original POWERADE. These factors together are expected to spur new business opportunities for the market in the forthcoming years, sates our lead analysts at Fortune Business Insights.

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Rising Demand for Sports Drinks to Boost Market Prospects in North America

The market in North America stood at USD 7.90 billion in 2018 and is expected to remain dominant during the forecast period due to the increasingly health-conscious population in the region. For instance, in 2018, approximately 55% of the American population lived a healthier lifestyle. Furthermore, the rising demand for sports drinks in the U.S due to the presence of major players such as Gatorade, PowerAde, and BodyArmor will further influence the sports drinks market trends in North America. Asia Pacific is expected to witness a high demand for sports drinks in the forthcoming owing to the rising disposable income in developing countries such as India, China, and, Japan. In addition, an increasing number of health-conscious consumers will impel companies to introduce new sports drinks, which in turn will boost the sports drink market share by brand.


Adoption of Various Marketing Strategies to Benefit Key players and Market Consequently

The rising concentration of key players towards the launch of Healthy and energy-boosting sports drinks to support the sports drink market growth in the forthcoming years. Moreover, to cater to the requirements of the consumers, companies are launching various advanced products. Additionally, key players are also adopting various marketing strategies such as partnership, merger, expansion, collaboration, agreement, acquisition, and product launch. Nonetheless, the growing competition among leading players will spur new opportunities for the market in the forthcoming years.

Notable Industry Developments-

  • April 2021: Kyle Kuzma and Bar Malik introduced ‘Barcode,’ a vegan and plant-based sports drink for athletes to help them enhance their performance without medications or recover from an injury.
  • April 2021: The Jel Sert Company and the Coca-Cola Company launched POWERADE Sports Freezer Bars to provide innovative sports drinks to consumers.