The global immune health supplements market is set to gain momentum from the rising awareness of clean label products infused with minimally processed and natural ingredients. In May 2020, for instance, Ancient Nutrition introduced a new range of SBO Probiotics including Men’s, Women’s, Gut Restore, and Ultimate. These were developed by blending an organic fermented blend of superfoods and strain-diverse soil-based organisms (SBO) probiotics. This information is published by Fortune Business Insights™ in a new report, titled, “Immune Health Supplements Market, 2021-2028.” As per the report, the immune health supplements market size was USD 18.22 billion in 2020 and is projected to reach USD 31.50 billion by 2028, exhibiting a CAGR of 6.6% during the forecast period.
A List of Prominent Immune Health Supplement Vendors Present in This Market:
- Herbalife Nutrition (California, United States)
- Nutramax Laboratories (Maryland, United States)
- BioGaia (Stockholm, Sweden)
- Blackmores Limited (New South Wales, Australia)
- Glanbia, Plc (Kilkenny, Ireland)
- Royal DSM (Heerlen, Netherlands)
- Alticor Inc. (Amway) (Michigan, United States)
- USANA Health Sciences (Utah, United States)
- Bayer AG (Leverkusen, Germany)
- NOW Foods (Illinois, United States)
- Pfizer (New York, United States)
- Other Players
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REPORT COVERAGE-
Our research
report aims to estimate the future growth potential and size of the immune health
supplements industry. It covers factors inducing growth, such as industry-specific
challenges, opportunities, restraints, and drivers. The report also involves various
secondary sources, databases, and directories, such as the U.S. FDA, Health
& Safety Council of North America (SEHSC), Bloomberg, and others.
DRIVERS & RESTRAINTS-
Increasing Interest in Health and Fitness to Augment
Growth
Millions of
customers across the globe are seeking immune health supplements infused with
probiotics, herbal extracts, and vitamins to maintain good health. This is
majorly occurring because of the increasing interest in health and fitness. Doctors
nowadays are creating higher awareness regarding the importance of the immune
system in fighting various chronic ailments.
Numerous
government and private organizations are also providing funds to conduct
R&D activities. Embria Health Sciences, for instance, has provided funds
for conducting a large number of research studies revolving around EpiCore. However,
if combined with other medicines or taken before surgeries, these supplements can
cause adverse effects. It may hinder the immune health supplements market
growth in the near future.
Read a Detailed Summary of This Report:
COVID-19 IMPACT-
Demand Soars amid COVID-19 Pandemic to Prevent
Transmission Worldwide
The COVID-19
pandemic has surged the demand for immune health supplements as people are
consuming these products to prevent the transmission of coronavirus across the
globe. Hence, several manufacturers are trying to develop new products to keep
up with the high demand. In March 2021, for instance, Growrich Manufacturing introduced
its virgin coconut oil (VCO) capsules owing to the high demand for immunity
boosters to reduce COVID-19 infections. We are providing detailed reports to
help you find the best growth strategy.
REGIONAL INSIGHTS-
Rising Awareness about Self-wellness and
Health to Help North America Dominate
Regionally, North
America earned USD 6.58 billion in
2020 in terms of revenue. It is anticipated to remain at the forefront in the
near future because of the rising awareness among people regarding health and
self-wellness. At the same time, the surging prevalence of lifestyle diseases,
such as diabetes and obesity would propel regional growth.
Asia Pacific,
on the other hand, is likely to remain in the second position on account of rapid
urbanization that is further making people incline rapidly towards immunity
health supplements. Additionally, the rising changes in lifestyle and increasing
health consciousness among the populace would aid growth in this region. At
present, the COVID-19 pandemic has created high demand for immune health
supplements containing elderberry, zinc, vitamin C, and D in this region.
COMPETITIVE LANDSCAPE-
Key Players Aim to Gain Competitive Edge by
Developing Novel Supplements
The market
is consolidated with the presence of a few companies that are mainly focusing
on scientific research activities to create unique immune health supplements
for gaining more consumers. Some of the others are participating in mergers and
acquisitions to strengthen their product portfolios. Below is one of the latest
industry developments:
- March 2020:
Swisse introduced its products in the Indian market. The company would offer
premium-quality products to its Indian consumers. It has adopted the digital
strategy in the country and its main focus is on the millennial population,
under the age of 35.
Read Press Release:
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