Tuesday, March 3, 2020

Global Video on Demand Market to Expand at 9% CAGR; Flipkart’s Upcoming VoD Service Will Boost the Market, says Fortune Business Insights


The global video on demand market is likely to expand in the coming years with impetus from advancements in mobile networks. According to a report by Fortune Business titled “Video On Demand Market Size, Share and Global Trend by Technology (SVOD, TVOD, AVOD), Content Type (Sports, Music, TV Entertainment, Kids, Movies), and Geography Forecast till 2025,” the market was valued at US$ 43.9 Bn in 2017. Fortune Business Insights has predicted that the market will reach US$ 87.1 Bn by 2025 and is likely to exhibit a CAGR of 9% during the forecast period.

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Growing Internet Penetration to Enable Growth

The growing use of internet in all parts of the world has contributed massively to the global video on demand (VoD) market. The demand for high quality internet services through mobile networks or wired lines has resulted due to various online facilities and availability of streaming. The availability of wide bandwidth and fast paced internet services has led to the rising uptake of video on demand services. The adoption of multiscreen services for content streaming and an increasing uptake of smartphones will aid the growth of the global video on demand market and will boost the market in the coming years.


Flipkart set to Launch VoD Service in India

Walmart’s latest acquisition of Flipkart will contribute to the business expansion of the company in the coming years. Influenced by Amazon’s success in video on demand services such as Amazon Prime, Flipkart plans to launch its on video on demand services in India. The global VoD market can benefit hugely from contribution through renowned companies such as Flipkart and Amazon. Additionally, worldwide streaming websites such as Netflix will add to the growth of the global video on demand services market in the coming years.


North America Holds Majority of the Market Share

As of 2018, North America held majority of the share of the global VoD market. Increasing number of VoD service providers resulting primarily from the huge demand for video on demand services. Furthermore, high quality video content including sports, entertainment, and commercial TV has added to the demand of video on demand services. Content creators are collaborating with video on demand service providers to promote their data. The aforementioned factors have led to the growth of the video on demand market in North America. 

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Rising uptake of pay-per-view programs and movies has added to the growth of the video on demand services market in Asia Pacific. Furthermore, increasing number of smartphone users as well as smart devices such as tablets and other consoles have led to the growing adoption of video on demand services in Asia Pacific. Fortune Business Insights has predicted that the video on demand market in Asia Pacific will exhibit the highest CAGR during the forecast period.

In this report, Fortune Business Insights includes a brief analysis on the leading companies in the global VoD market. The report gauges the impact of the attractive business strategies that these companies have adopted, on the global market. Some of the leading companies that are operating in the global video on demand market are Youtube LLC, Netflix Inc., Hulu LLC, Amazon Prime Video, and Apple Inc.


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